OUR STORY
PLAYFUL. BOLD. WITTY. GENUINE.
Equiknox Brand is the friend who cracks the perfect joke, the artist who sees the world in vivid color, and the creator who blends humor and heart into every design. The tone is youthful but not childish, confident but not arrogant—always fun, uplifting, and full of personality.
OUR STORY
Equiknox Brand began as a single custom design—an artistic gift made for a friend. That spark ignited a creative wildfire. What started as one playful graphic evolved into a growing universe of witty, colorful, and emotionally uplifting designs. Guided by our owner’s artistic roots, youthful spirit, and naturally humorous outlook on life, Equiknox Brand became a brand dedicated to turning everyday moments into reasons to smile.
The name “Equiknox” is anchored in our owner's roller derby persona but carries deeper meaning. Inspired by the autumnal equinox, it symbolizes balance—equal parts light and dark. This duality reflects the heartbeat of the brand: balancing creativity with structure, fun with intention, and humor with heart.
Equiknox Brand exists to uplift, inspire, and entertain through art.
The mission is simple:
Create designs that "hit hard"—visually, emotionally, and brilliantly.
Through bold graphics and cleverly crafted phrases, Equiknox Brand encourages people to live vibrantly, laugh loudly, and express themselves freely.
LAUGH LOUDER. LIVE BRIGHTER. WEAR EQUIKNOX BRAND.
ABOUT OUR OWNER
Meet Autumn — the creative spark, joke-cracker, and bold spirit behind Equiknox Brand. She’s lived a life full of color, contrast, light, and darkness, which is exactly why she believes in finding joy wherever it hides. As a mom of three (from toddler to teen), humor isn’t just a personality trait — it’s a survival strategy.
Art has always been her outlet, from photography and painting to theater and modeling. Adventure shaped her too, taking her across the U.S. and through Europe, gathering inspiration and a few questionable snacks along the way. Her love for quad skating even led her into roller derby for a few years, where her persona “Autumnal Equiknox” planted the first seed of this brand. Now years later, she decided to chase her dreams of developing a creative driven business instead of the jammer during a derby bout.
Her kids — artistic, hilarious, and endlessly energetic — keep her inner child alive and inspire her every day. After facing her share of difficult chapters, Autumn chose light, laughter, and creativity as her compass. That compass has led her to take a leap of faith and share her wild authenticity with the world.
Equiknox Brand was born from that balance: the bright and the dark, the silly and the serious, the art and the humor. It’s her way of being the rainbow after the storm… or the surprise onion ring in your fries.
Through bold colors and pun-packed designs, Autumn hopes Equiknox Brand brings you comfort, joy, and a laugh when you need it most.